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van Schaik T: Building the Athlete Brand

Building the Athlete Brand

A Practical Handbook

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

Discover how distributed ledger technologies work under the hood and learn how to identify those that are actually cryptographically secured and decentralized In The Digital Asset Technology Guidebook: Deciphering the Keys to Crypto, Blockchain, and Decentralized Finance, certified blockchain developer and a Vice President of Emerging Technology Integration and Cybersecurity, Dr. David Utzke, delivers an authoritative and well-organized discussion of how to understand the architectural components inside distributed ledgers. In other words, this book shows you how to understand the real-world risks of exploitation in digital assets minted in Layer 2 ("smart") contracts. You'll learn how to identify the developer team behind specific contracts and determine whether cryptography actually exists as a component in the "crypto" asset. You'll also discover which technological features and capabilities are most likely to result in vulnerabilities to bad actors. Inside the book: <ul> <li>A taxonomical description of digital assets, as well as insights into hundreds of distributed ledger architectures </li> <li>A guide to identifying assets developed on non-distributed ledger platforms </li> <li>The technical information you need to confidently navigate the world of distributed ledger and blockchain technologies </li> </ul> Perfect for academics and researchers studying and teaching distributed ledger technology and digital asset coding and security, The Digital Asset Technology Guidebook is also a must-read for financial crime analysts, law enforcement personnel investing financial and cyber crimes, attorneys, investors, and fund analysts and managers.

Deciphering the Keys to Crypto, Blockchain, and Decentralized Finance

The Digital Asset Technology Guidebook

Digital Consumer Behavior

This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. It demystifies the often ambiguous concept of executive presence (EP), offering a clear, actionable roadmap for professionals at every stage of their leadership journey. Whether you're navigating early career challenges or stepping into senior to C-Suite leadership positions, this book equips you with the tools to lead with confidence and grace.What sets this book apart is its inclusive and visual approach to executive presence. Unlike traditional leadership guides, it addresses the needs of a diverse workforce and explains EP through accessible language and memorable illustrations. It also tackles modern leadership challenges-such as building presence in virtual environments and on social media-while incorporating expert insights from fields like artificial intelligence, personal branding, and visual communication. The structured "Inform, Equip, Empower" framework ensures each chapter delivers practical strategies, reflective exercises, and real-world applications. Written by an executive presence subject matter expert (SME) and a world-renowned opera singer who, together, have built and taught professionals around the world, this book takes the most empowering view of EP to provide readers with tools they can immediately apply.This book is ideal for a wide range of readers: from early-career professionals and business students to high-potential employees and seasoned executives. Sales professionals looking to enhance their influence and anyone seeking to elevate how others perceive their leadership will also find immense value. No matter your background or career stage, this guide empowers you to develop a strong, authentic executive presence in today's dynamic business landscape.

Embodying Executive Presence to Lead with Impact

The Presence Principle

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

Principles, Planning and Practice

Event Planning and Management

Routledge Research in Sport Business and Management

Innovation in Sport delves into the minds of rocket scientists, sports coaches, military strategists, and industry leaders, uncovering how innovation thrives through human connections. For practitioners, students, and researchers alike, this book offers a powerful invitation to rediscover what it means to innovate.

Exploring Organisational Innovation in High-Performing Environments

Innovation in Sport

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

Rules of the Game

Sports Law and Society

Building the Athlete Brand

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