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Steinke A: Brand Thinking

Brand Thinking

Building Brands You Can Believe In

The Gig Economy in India explores the topic of gig work in India's digital political economy, and the relationship between key factors such as start-ups, state government, and platform providers.Given the limited research on India as a case study, this volume fills a crucial gap in the literature.

The Gig Economy in India explores the topic of gig work in India’s digital political economy, and the relationship between key factors such as start-ups, state government, and platform providers.   Given the limited research on India as a case study, this volume fills a crucial gap in the literature.

Start-Ups, Infrastructure and Resistance

The Gig Economy in India

Delivering Customer Insight

Marketing Research

Practical Exercises to Make Your Next Conversation the One That Changes Everything

The Next Conversation Workbook

Exploring Portuguese Radio Phone-In Programs

The Interaction Order on Talk Radio

Environmental Communication and Nature: Conflict and Ecoculture in the Anthropocene

Exploring Arts-Based and Indigenous Approaches

Environmental Communication and Conciliation

Art, Culture, and Education

Neoliberalism and Free Speech

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ‘national’ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival

Adelphi Papers Reissue Hardback

German Security Policy

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

Brand Thinking

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema