<div class="raw-html-embed"> Kennen Sie schon unseren Geschäftskundenservice? <a href="/fuer-geschaeftskunden">Wir beraten Sie gerne</a>.</div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Suarez D: Biologists Unite

Biologists Unite

The Rise and Fall of Ecosystem Services

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Earthscan Food and Agriculture

Several initiatives of US producers have defined agricultural sustainability based upon impacts on the supply network, from extraction to disposal - also called outcomes metrics. This book clarifies and describes the process of integrating metrics into indices for decision-making, with examples from the US, Europe, and Asia.

Several initiatives of US producers have defined agricultural sustainability based upon impacts on the supply network, from extraction to disposal – also called outcomes metrics. This book clarifies and describes the process of integrating metrics into indices for decision-making, with examples from the US, Europe, and Asia.

Metrics for Agricultural Sustainability

The Drunken Forest

A Fashion Revolutionary

Vivienne Westwood

This book provides a practical and technical focus on environmental engineering technologies and will serve engineers, designers, architects, and project developers that seek to successfully integrate them into urban, rural, and remote settlements. These professionals need to work closely together and understand the technologies to be utilized, therefore this book presents the technologies in an applied manner along with a brief discussion of the underpinning principles in order to ensure correct selection from the various options available and their successful integration into the project at hand, whether an individual building or an entire district.

This book provides a practical and technical focus on environmental engineering technologies and will serve engineers, designers, architects, and project developers that seek to successfully integrate them into urban, rural, and remote settlements. These professionals need to work closely together and understand the technologies to be utilized, therefore this book presents the technologies in an applied manner along with a brief discussion of the underpinning principles in order to ensure correct selection from the various options available and their successful integration into the project at hand, whether an individual building or an entire district.

Integrating Engineered Systems into the Built Environment

Environmental Technology for Sustainability

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

Stakeholders and opinion

Climate Change Journalism

The Race Against the Most Destructive Force in Nature

The Surge

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

A Sustainable Approach to Maintain Critical Infrastructure

Transportation and Strategic Asset Management

Earthscan Oceans

This book provides a global environmental history of coral reefs, which will provide greater understanding of environmental change and management of coral reefs over time.

This book provides a global environmental history of coral reefs, which will provide greater understanding of environmental change and management of coral reefs over time.

An environmental history

Coral Reefs

Planning and Installing

This book offers comprehensive guidance for professionals who wish to install solar thermal technology and is a highly valued resource for architects and engineers alike who are working on new projects, electricians, roofers and other installers, craftsmen undertaking vocational training and anyone with a specialized and practical interest in this field.

This book offers comprehensive guidance for professionals who wish to install solar thermal technology and is a highly valued resource for architects and engineers alike who are working on new projects, electricians, roofers and other installers, craftsmen undertaking vocational training and anyone with a specialized and practical interest in this field.

Biologists Unite

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema