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Cheshire James: Atlas of the Invisible

Atlas of the Invisible

Maps & Graphics That Will Change How You See the World

Collins School Atlases

Collins Junior Atlas

Great Britain A-Z Handy Road Atlas 2027 (A5 Spiral)

Durable and waterproof, with a handy slipcase and an easy-fold format, Lonely Planet's San Francisco City Map is your conveniently sized passport to travelling with ease. With this easy-to-use, full-colour navigation tool in your back pocket, you can truly get to the heart of San Francisco, so begin your journey now!

Lonely Planet San Francisco City Map

The Perfect Way to Explore Northern Ireland

Northern Ireland Pocket Map

Human–Computer Interaction Series

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).&nbsp;Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time.Personas&nbsp;have been artefacts of&nbsp;enquiry&nbsp;and praxis since Alan Cooper brought them to mainstream technology design.&nbsp;Yet, their&nbsp;study&nbsp;and emergence across cultures have been little explored –least of all synthesised in a monograph,&nbsp;this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates thehistorical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users&nbsp;is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as&nbsp;interaction design,&nbsp;usability, user experience and co-design.

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time. Personas have been artefacts of enquiry and praxis since Alan Cooper brought them to mainstream technology design. Yet, their study and emergence across cultures have been little explored –least of all synthesised in a monograph, this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates the historical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as interaction design,usability, user experience and co-design.

Representing the Next Billion Users

Personas Across Cultures

Collins Road Atlas

Ideal for Route Planning

Map of Ireland Handy

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You'll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences &gt;With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. 
 
You’ll discover:
 
- What makes up a brand identity
- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing 
 
With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

An introduction to branding

More Than A Name

A5 Spiral

2027 Collins Handy Road Atlas Britain and Ireland

Manchester A-Z Street Atlas

Touring Edition A4 Paperback

Road Atlas Ireland

Durable and waterproof, with a handy slipcase and an easy-fold format, Lonely Planet's Southwest USA Planning Map helps you explore with ease. With this colour map in your back pocket, you can truly get to the heart of Southwest USA.

Durable and waterproof, with a handy slipcase and an easy-fold format, Lonely Planet's Southwest USA Planning Map helps you explore with ease. With this colour map in your back pocket, you can truly get to the heart of Southwest USA.

Lonely Planet Southwest USA Planning Map

Philip's Road Atlases

(Philip's Road Atlases)

Philip’s 2027 Road Atlas Britain & Ireland

Atlas of the Invisible

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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