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DK: Along The Ramayana Trail

Along The Ramayana Trail

A Cultural Journey Across India and Sri Lanka

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Bollingen Series

The Origins and History of Consciousness

A Forest History of Russia and its Empires

The Oak and The Larch

A celebration of tradition and superstition

Celtic Customs of Scotland

Routledge Monographs in Classical Studies

Metafiction, the practice in fictional texts of displaying an awareness of their fictional status, highlighting it, or even exploring it after the manner of literary criticism, existed in ancient Greek and Roman literature. This book demonstrates by cumulative weight of examples the existence of metafiction in classical literature, and in so doing constitutes an 'archaeology' of the origins of metafiction in Western literature. Author Owen Hodkinson engages with a wide range of approaches to fiction and metafiction, and explores detailed examples or case studies from ancient texts. This book provides for the first time for classical and modern literature scholars a full definition of metafiction which uses the earliest metafictional texts in western literature as its examples rather than only modern novels, and the first general but detailed and theoretically-grounded discussion and definition of metafiction aimed at scholars and students of classical literature.

Metafiction, the practice in fictional texts of displaying an awareness of their fictional status, highlighting it, or even exploring it after the manner of literary criticism, existed in ancient Greek and Roman literature. The significance of metafiction to this field is very great—arguably even more so than within modern literature studies, despite the greater prevalence of metafictions in later texts—because it necessarily implies that a text is fictional, and that its author was aware of it as such. Some have argued that the ancients had no clear concept of ‘fiction’, nor the literary-critical tools to think about and analyse it. While some other scholars have recently begun to refer to metafiction in studies devoted to individual literary texts, no general study exists of the use of metafiction in ancient literature and the implications of this for our understanding of fiction in antiquity.This book demonstrates by cumulative weight of examples the existence of metafiction in classical literature, and in so doing constitutes an ‘archaeology’ of the origins of metafiction in Western literature. Author Owen Hodkinson engages with a wide range of approaches to fiction and metafiction, and explores detailed examples or case studies from ancient texts. This book provides for the first time for classical and modern literature scholars a full definition of metafiction which uses the earliest metafictional texts in western literature as its examples rather than only modern novels, and the first general but detailed and theoretically-grounded discussion and definition of metafiction aimed at scholars and students of classical literature.

The Invention of Self-Conscious Fiction

Metafiction in Classical Literature

Travel Guide

Lonely Planet's Experience Pacific Northwest travel guide reveals exciting new ways to explore this iconic region with one-of-a-kind adventures at every turn. Indulge in platters of fresh seafood, spot gigantic gray whales in the open ocean, see volcanoes and hot springs - using our local experts and planning tools to create your own unique trip.

Lonely Planet Experience Pacific Northwest

The first effort to reconstruct the history of the Pacific War exclusively from internal Japanese sources, from the renowned historiansA magisterial work of political, social, and military history,&nbsp;Sacred War&nbsp;sets a new standard for understanding the events that forever transformed America, Japan, and the world. Celebrated historians Theodore F. and Haruko Taya Cook, whose oral history of the Pacific war was called "one of the essential books about World War II" (Philadelphia Inquirer), now offer a shattering new history of Japan's long war in the Pacific, told exclusively from the perspective of the Japanese.&nbsp;Sacred War&nbsp;draws on a rich trove of documents, much of it first-person and almost all of it previously inaccessible to Western scholars. Based on painstaking research, here is World War II through the eyes of the Japanese themselves: ordinary people on the home front, soldiers on the front lines, and the military and political leadership who drove Japan to near annihilation by 1945. Sacred War&nbsp;reveals both the internal logic of an authoritarian society bent on victory at all costs-including, in the final twelve months of the war, over one million civilian deaths-as well as heartrending accounts of the unfolding conflict, from the disease-ridden beaches on Guadalcanal to the burnt-out streets of Hiroshima, following the nuclear attacks by the United States that brought the war to its devastating end.

The first effort to reconstruct the history of the Pacific War exclusively from internal Japanese sources, from the renowned historians A magisterial work of political, social, and military history, Sacred War&nbsp;sets a new standard for understanding the events that forever transformed America, Japan, and the world.Celebrated historians Theodore F. and Haruko Taya Cook, whose oral history of the Pacific war was called “one of the essential books about World War II” (Philadelphia Inquirer), now offer a shattering new history of Japan’s long war in the Pacific, told exclusively from the perspective of the Japanese. Sacred War&nbsp;draws on a rich trove of documents, much of it first-person and almost all of it previously inaccessible to Western scholars. Based on painstaking research, here is World War II through the eyes of the Japanese themselves: ordinary people on the home front, soldiers on the front lines, and the military and political leadership who drove Japan to near-annihilation by 1945.

Sacred War&nbsp;reveals both the internal logic of an authoritarian society bent on victory at all costs—including, in the final twelve months of the war, over one million civilian deaths—as well as heart-rending accounts of the unfolding conflict, from the disease-ridden beaches on Guadalcanal to the burnt-out streets of Hiroshima, following the nuclear attacks by the United States that brought the war to its devastating end.

Inside the Japanese Experience, 19371945

"Sacred War"

Explore new places with handy pocket maps from Collins.Handy full-colour map of Ireland's Wild Atlantic Way with a high level of detail. Clear mapping of the full 2500 km (over 1500 miles) route, showing the road network and places of interest.

Explore new places with handy pocket maps from Collins.             Handy full-colour map of Ireland’s Wild Atlantic Way with a high level of detail. Clear mapping of the full 2500 km (over 1500 miles) route, showing the road network and places of interest.

The Perfect Way to Explore Ireland’s West Coast

Wild Atlantic Way Pocket Map

Toward a New Sociology of Religion

Religious Change in Post-Mao China

Plan Your Adventure on Scotland’s North Coast 500 Route Official Map

NC500 Pocket Map

A behind-the-scenes look into US efforts to contain North Korea’s nuclear capabilities and why they have not worked &nbsp; For almost four decades, the United States has tried to halt North Korea’s march to build nuclear weapons and the missiles to deliver them. Joel S. Wit, a former State Department official, takes readers to the front lines of nuclear negotiations, to fierce policy debates and secret diplomatic gambits, recounting how perilously close the United States and North Korea have come, on various occasions, to nuclear confrontation. Based on more than three hundred interviews with officials in Washington, Beijing, and Seoul, as well as with the author’s contacts in North Korea, this book chronicles how six American presidents have approached the problem of North Korea. &nbsp; Wit points to Barack Obama and Donald Trump as the two presidents most responsible for the failure to halt the march to nuclear capability, since it was under their successive tenures that North Korea acquired the ability to threaten every city in North America. Wit also offers an unparalleled portrait of Kim Jong Un that refutes his caricature as impulsive and illogical. Like his father and his grandfather, Kim is a ruthless despot, but he is also a canny and informed negotiator determined to secure his dictatorship’s future by exploring diplomacy or, failing that, by building a nuclear arsenal.

The Inside Story of America's Failure to Disarm North Korea

Fallout

Bloomsbury Research Handbooks in Asian Philosophy

The Bloomsbury Research Handbook of Non-Duality in Indian Thought

Along The Ramayana Trail

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