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Hall S: AI Powered B2B Marketing

AI Powered B2B Marketing

Develop AI Enabled Strategies and Practices for Maximum Impact

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

The Sales Planner

Vital information on AI, ML, and 5G, and implementing these topics for cellular network design and optimization AI for Design and Optimization of Cellular Networks focuses on the intersection of cellular communications and AI, discussing current advances, key concepts, challenges, opportunities, and lifecycle management. Divided into two parts, the first part provides the background of AI and cellular communications, exploring the challenges that are associated with creation, deployment, operation, and maintenance of systems for the design and optimization of cellular networks. The second part explains the process of network planning, design, and optimization of cellular networks, including examples and use cases in each area. The second part also discusses the application of AI to energy saving, the challenges that operators face, and a glimpse of future trends for AI, cellular networks, and their related NDO (Network Design and Optimization) activities. The book also includes coverage of AI-powered design technologies, performance characterization of advanced antenna systems, propagation predictions, and more. With heavy contribution from industry professionals at Ericsson, AI for Design and Optimization of Cellular Networks includes detailed information on: Evolution of cellular communications from the early GSM days until today, with special emphasis on the arrival of 5G and its implications compared with LTESupervised, unsupervised, semi-supervised, and reinforcement learning with an intuitive focus, covering their distinctive characteristicsDifferent types of digital twins, their fundamental properties, their suitability for design and optimization of cellular networks, and using them together with AI techniquesTransition from traditional network performance management and operations towards an AI-driven combination of control loops An informed and timely exploration of key developments and challenges by those who work on the frontline, AI for Design and Optimization of Cellular Networks is an essential resource for professionals working in cellular communications and AI, providing a one-of-a-kind blend of practical and theoretical information.

AI for Design and Optimization of Cellular Networks

Das Buch führt anschaulich und verständlich in das Gebiet der intelligenten Verfahren ein. In geschlossenen Darstellungen zeigt es zuerst die theoretischen Grundlagen und anschließend praktische Beispiele, wobei bei den Beispielen auch fehlerhafte Ansätze gezeigt werden.Ausgehend von linearen Systemen und ihren Einschränkungen werden nichtlineare Systeme sowie grundlegende Lernverfahren eingeführt. Darauf aufbauend werden intelligente Verfahren, z.B. der lernfähige, nichtlineare Beobachter, entwickelt sowie die Identifikation von nichtlinearen Systemen und deren Optimierung behandelt. &nbsp;Anschließend werden Regelungsverfahren von nichtlinearen Systemen vorgestellt, wobei die modellbasierte adaptive Regelung sowie die Regelung von unbekannten Systemen Schwerpunkte sind. Den Abschluss bildet ein Kapitel über Fuzzy-Logik.Die Verfahren können bei vielen nichtlinearen Systemen angewendet werden und wurden bereits äußerst erfolgreich in der Medizin, in der Robotik und in der Getriebesteuerung von Hybridfahrzeugen eingesetzt.Neu an der zweiten Auflage sind Kapitel über robuste Schätzverfahren und Concurrent Learning.Die ZielgruppenDas Werk richtet sich an Studierende &nbsp;und Wissenschaftler der Ingenieurwissenschaften, Informatik und Mathematik sowie Ingenieure in der Praxis.Die AutorenUniv.-Prof. i .R. Dr.-Ing. Dr.-Ing. h.c. Dierk Schröder, Fellow IEEE, Technische Universität München, Lehrstuhl für Elektrische Antriebssysteme und Leistungselektronik&nbsp;Univ.-Prof. Dr.-Ing./Univ. Tokio habil. Martin Buss, Fellow IEEE, Technische Universität München, Lehrstuhl für Steuerungs- und Regelungstechnik

Anschauliche und verständliche Einführung in das Gebiet der intelligenten Verfahren&nbsp;Verfahren können für alle nichtlinearen Systemen angewendet werdenDie geschlossene Darstellung zeigt die theoretischen Grundlagen und praktische Beispiele

Identifikation und Regelung nichtlinearer Systeme

Intelligente Verfahren

Art in the Age of AI

How to See Like a Machine

Management Practice Essentials

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Strategic Commercial Management

Streamline processes, enhance transparency and achieve tangible social and environmental benefits with this practical guide to improving sustainable impact in your organization.

Creating social and environmental change in your organization

Impact-Driven Sustainability

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Encyclopedia of Optimization

This unique compendium is based on the author's teaching and research experiences. It covers the fundamental principles in cybersecurity and helps readers understand how various attacks work, what their fundamental causes are, how to defend against them, and how various defense mechanism's function.For each security principle, the book uses a series of hands-on activities to help explain the principle. Readers can 'touch', play with, and experiment with the principle, instead of just reading about it.This useful reference text benefits professionals, academics, researchers, graduate and undergraduate students in digital security.

Computer Security (Third Edition)

AI Powered B2B Marketing

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