Which Factors Influence the Development of a Companies' Digital Business Strategy for a Successful Digital Transformation? A Systematic Literature Review

Seminar paper from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Johannes Gutenberg University Mainz, language: English, abstract: New technologies and a permanently changing environment constantly confront companies with the challenge of adapting to new customer needs, disruptive innovation, and new competitors to survive on the market in the long term. For this purpose, the literature proposes the use of a digital business strategy (DBS) as an independent business strategy for the digital age, uniting IT strategy and business-level strategy, which have been considered separately until the advent of DBS.By using the method of a systematic literature review, this paper has analyzed 33 relevant publications and identified critical internal and external factors to be considered in the process of development of a company’s DBS to ensure a successful digital transformation of the company. Furthermore, the findings were embedded in a conceptual model. In doing so, this paper contributes to the further development of previous research on the digital transformation of companies and places the development of DBS in its context.