The Strategic Storyteller

<p><b>The world needs more storytellers.</b></p> <p>Storytelling is an inherently innovative activity.</p> <p>When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.</p> <p>For individuals, crafting stories is the primary way we can make sense of the world and our place in it.</p> <p><i>The Strategic Storyteller</i> is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:</p> <ul> <li>Tap into your and your organization's unique sources of wonder, wisdom, and delight</li> <li>Boost individual and collective creativity</li> <li>Understand the storytelling strategies behind some of the world’s most powerful brands</li> <li>Unlock the secrets of the great strategic storytellers of the past</li> <li>Build a place where your stories can live online</li> <li>Distribute stories so they have staying power and reach in the digital age</li> <li>Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs</li> <li>Understand how unshakable reputations are built out of stories that accumulate over time</li> </ul> <p> </p> <p>Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. <i>The Strategic Storyteller</i> tells you how.</p>