The rise and fall of Eastman Kodak. Will it survive beyond 2012?

Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 3.98, Kathmandu University (Kathmandu University School Of Management), course: Marketing, language: English, abstract: George Eastman founded Eastman Kodak Co. in 1892 for offering imaging products that support leisure, Commercial, entertainment, and scientific purposes. The Company also traded on the New York Stock Exchange and in 2008 reported over $9 billion in revenue and $9 billion in assets.