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Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in California, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.
In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews-including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees and current senior executives-to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them:
- An authoritative, myth-busting account of Nvidia's founding in 1993
- How Nvidia managed to overcome early mis-steps that would have killed most start-ups
- The benefits of Nvidia's flat organisational structure, which allows even low-level employees to contribute to the direction of the company
- How Jensen's obsession with solving the Innovator's Dilemma-the problem of an entrenched market leader falling to smaller, nimbler companies-drove him to reinvent his approach to corporate strategy
- How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived
A rare view into Nvidia's distinct culture and Jensen's management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.