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The New Pioneers

The New Pioneers

Sustainable business success through social innovation and social entrepreneurship

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New times create new needs – and new needs require new solutions. <i>The New Pioneers</i> is a practical guide for capitalists and idealists on how to navigate in the new economic world order. <p>It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.</p> <p><i>'Hardcore business people are realising that they can increase their profits by</i> <i>incorporating social responsibility into their business, and heartcore idealists</i> <i>are realising that the use of market methods helps them meet their social goals</i> <i>successfully,'</i> argues Tania Ellis.</p> <p>With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read <i>The New Pioneers</i> to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.</p> <p>Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at <a href="http://www.thenewpioneers.biz/">www.thenewpioneers.biz</a></p>

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novembre 2010, 280 pages, Anglais
WILEY
9780470971314

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