This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
janvier 2016, env. 224 pages, Studies in Business History, Anglais
Taylor and Francis
978-1-138-66151-6
Taylor and Francis
978-1-138-66151-6
This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
janvier 2016, env. 224 pages, Studies in Business History, Anglais
Taylor and Francis
978-1-138-66151-6
Taylor and Francis
978-1-138-66151-6
Autres titres de la collection: Studies in Business History
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