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Keller G: The Millionaire Real Estate
Agent, Second Edition

The Millionaire Real Estate Agent, Second Edition

Smart Data Smart Cities

A fascinating new exploration of memories: how they're formed, why they're flawed, and what their real purpose is, from a world-leading scientist in the field

How memory shapes our decisions, actions and identities

Past Is Prologue

25 Days in Athens

Narwhal and Jelly

A Waffle Lot of Love

Savannah Red

Discover the sequel to gothic fantasy sensation The Bell Witches from Sunday Timesbestseller, Lindsey Kelk.

The Witch and the Wolf

Maudie and Chip

The Hurricane Wars

Thea Guanzon Book 3

The Sales Planner

Gail Honeyman Untitled Book 2

Salient&nbsp;is based on a simple premise: everybody has a brand he needs to build, promote, and manage.&nbsp;Salient&nbsp;provides marketers and business professionals with a roadmap to build personal and business brands that stand out. When thinking about brands, conventional wisdom prompts us to recall the likes of Apple, Coca Cola, Levi's, Nike, Toyota, or McDonald's. Beyond these obvious examples, artists, places, and public figures are also brands, all trying to stand out in a crowded world. That's how most of us associate Disneyland with "the happiest place on earth" and remember that "what happens in Vegas, stays in Vegas." That's why Lady Gaga wears outrageous costumes, Anna Wintour is hardly ever seen without her black sunglasses, and Donald Trump reportedly spent $70,000 on hair styling when hosting The Apprentice.&nbsp; Salient&nbsp;provides its readers with a clear and simple roadmap to build a differentiated personal or business brand. The first part of&nbsp;Salient&nbsp;demystifies marketing and branding by showing that successful brands and individuals are not particularly talented, creative, or educated. It explains why "perception is the truth," how consumers and very small brands can influence and even unsettle large institutions, and how rebels and misfits like Steve Jobs, John Lennon, and Elon Musk have built global brands.&nbsp; In the second part,&nbsp;Salient&nbsp;provides the reader with seven strategies to build and grow differentiated personal or business brands on a shoestring budget. &nbsp;

How People and Brands Can Stand Out

Salient

Jeb Blount

From bestselling author Jeb Blount,Virtual Sales Coachingis a handbook on the art of virtual sales coaching for sales professionals and trainers.

Virtual Sales Coaching

The Millionaire Real Estate Agent, Second Edition

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