Cutting-edge topics in health communication presented by leading experts in the field
In The International Encyclopedia of Health Communication, a leading panel of experts delivers a thorough and dynamic overview of the most critical developments in the field of health communication to emerge in recent years. The book's global and interdisciplinary focus offers readers a holistic view of advances in digital technology, complementary and integrative healthcare, diversity and inclusion, health equity, COVID-19, and more.
The book balances methodology and theory as it addresses key concepts and provides a variety of perspectives on modern health communication research. Readers will explore topics including risk and crisis communication, legal and ethical issues, biological approaches to healthcare communications, and tools for predicting the success of health communication efforts.
The editors have curated content from some of the leading health communication authorities in the world. The selected readings present various approaches to the effective implementation, dissemination, and translation of health communication in different contexts.
An essential resource for undergraduate and graduate students, and clinicians and researchers studying health communication, The International Encyclopedia of Health Communication also belongs in the libraries of media professionals working with health-related content and researchers, educators, and clinicians seeking an authoritative and current overview of the field.