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The Game Changer

The Game Changer

How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

Contenu

<p>Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation.</p> <p>There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).</p> <p>This book shows you how to take a third new approach – designing the work itself to be inherently motivating.</p> <p>Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design.</p> <p>This game changing book:</p> <ul> <li>Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace</li> <li>Is ideal for any leader or manager looking to take their workplace culture in a new direction</li> <li>Includes practical advice for creating highly productive, motivated and innovative teams</li> <li>Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups.</li> </ul> <p><i>The Game Changer </i>will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people. </p>

Informations bibliographiques

janvier 2014, 240 pages, Anglais
WILEY
9780730307662

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