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The Game Changer

The Game Changer

How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

Contenu

Use the science of motivation with the power of game design tounlock motivation and drive progress in your organisation.There are two conventional ways to approach motivation: setgoals and try to change attitudes and beliefs (which takes a lot ofpersonalised effort); or develop incentives and rewards to inspireeffort (which takes a lot of money).This book shows you how to take a third new approach -designing the work itself to be inherently motivating.Combining the best elements of three distinctfields--motivational science, game design, and agilemanagement--this book shows you how to positively influencebehaviour through better work and project design.This game changing book:* Gives you a refreshing science-based approach to the classicchallenge of motivation in the workplace* Is ideal for any leader or manager looking to take theirworkplace culture in a new direction* Includes practical advice for creating highly productive,motivated and innovative teams* Is written by a motivation strategy and design expert whoconsults on leadership and change management to a wide range ofclients - from the executives of multinational organisations,through to the directors of switched-on startups.The Game Changer will show you how to unlockcreative, productive and collaborative work. It isthe perfect resource for forward-thinking leaders inorganisations and teams focused on crafting a work culturethat gets the best out of their people.

Informations bibliographiques

janvier 2014, 240 pages, Anglais
WILEY
9780730307655

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