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The Development of Corporate Design

Brand Identity, Graphic Design and Professionalism in Post-war Britain

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David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

Informations bibliographiques

novembre 2025, env. 272 Pages, Anglais
Bloomsbury
978-1-350-38467-5

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