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The Content Machine

The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

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'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

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Autres titres de la collection: Anthem Global Media and Communication Studies

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