The Content Machine
The Content Machine
Towards a Theory of Publishing from the Printing Press to the Digital Network
Contenu
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
Informations bibliographiques
octobre 2013, Anthem Global Media and Communication Studies, Anthem Studies in Book History, Publishing and Print Culture, Anthem Publishing Studies, Anthem Scholarship in the Digital Age, Anglais
Ingram Publishers Services
978-0-85728-111-1