The Athlete's NIL Playbook

Leverage your name, image, and likeness (NIL) rights as a high school or college athlete

The Athlete's NIL Playbook is a comprehensive guide to the rapidly changing regulations of name, image, and likeness (NIL) rights for students in every sport and division. This book reveals the truth behind common NIL myths, such as that it's only for the top 1% of college athletes, and enables readers to leverage their NIL to identify opportunities, seek out relationships, negotiate deals, find an agent, and protect their intellectual property.

With real-life examples, exercises, and templates included throughout, this book delivers an actionable playbook covering every step of the process. Readers will find detailed information on the applicable rules, building a personal brand, managing licensing deals like trading cards and video games, and working with third parties like collectives and marketplaces.

In this book, nationally recognized NIL expert Kristi Dosh also explores case studies of several athletes who have leveraged NIL successfully, including the Cavinder twins, Emily Cole, Leah Clapper, Chase Griffin, and others, providing insights on how to succeed both while in school and after graduation.

The Athlete's NIL Playbook is an essential read for high school and college students-as well as their parents-looking to get started with NIL.