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Gesamtkatalog

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Professional and Applied Computing (R0)

Zuzanna Krüger

The Art of SXO

Placing UX Design Methods into SEO Best Practices

1. Introduction.- 2.&amp;nbsp;&amp;nbsp;Applying SXO to Your Website. - 3.&amp;nbsp;Creating Compelling Content.- 4. Advanced SXO Techniques.- 5. Conclusion.

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Haufe Fachbuch

Katja Busch

Wie UX und CX gemeinsam Unternehmen transformieren

Experience-Management als Future Skill

Business and Economics (German Language)

Beatrice Eiring

Mit KI, Strategie und SEO zu wirksamen Texten für Web, Social Media und Suchmaschinen

Guten Content schreiben 2.0

Progress in IS

Rapid advances in artificial intelligence (AI) are manifesting in increasingly sophisticated technologies and systems contributing to the digital transformation of organizations. These technological innovations involve the use of automation agents adding value through increased efficiency, effectiveness, service quality, and other performance-related dimensions. 


Motivated by the possibilities afforded by AI in organizational contexts of use, as well as by the challenges associated with AI, this book provides a comprehensive view of the considerations involved in designing AI-enabled systems, their application in the workplace, and the corresponding user experience. To this end, the book presents conceptual and empirical scientific perspectives on the design of human-centered AI, as well as case studies from multiple industries ranging from aerospace and automotive to retail, finance, and healthcare. These perspectives and evidence enable readers to consider and plan their own use cases for human-centered AI in the workplace. 


The book will be of interest to researchers and practitioners alike involved in the governance, design, development, implementation, and maintenance of human-AI-driven systems.

 The Design of Human-Centered Artificial Intelligence for the Workplace

This book is a comprehensive guide designed to introduce newcomers to Go (Golang). It covers the essential topics that you would need to build a solid foundation in Golang, including basic syntax, data types, control structures, functions, and packages. Along with the basics of the language, you will also learn how to set up a development environment, integrate Visual Studio Code, and use Git and GitHub for version control.Learn the language through practical, hands-on interactive exercises using Go Playground and real-world projects. In the book you can work through detailed, step-by-step instructions from environment setup to project deployment, and easily follow along without prior experience. Each chapter builds progressively, guiding you from writing simple programs to developing a useful CLI tool and a basic web service. By treating each example as a GitHub project, the book ensures you gain experience in project management and collaborative development.Topics such as error handling, testing, and concurrency are covered in depth, providing you with the skills needed to write efficient and reliable Go code. The appendix includes valuable resources like quick reference guides and best practices for Go programming.&nbsp;This book is an indispensable resource for you in Go due to its highly practical, hands-on approach with detailed, step-by-step instructions, comprehensive integration with modern development tools, and real-world project examples.
 &nbsp;
 What You'll Learn:<ul><li>Basic Go Programming Concepts like variables, data types, control structures, functions, and packages</li><li>Setting up a Go development environment and configuring Visual Studio Code for Go projects</li><li>Building, deploying, and maintaining a useful Command-Line Interface (CLI) tool in Go</li><li>Applying Go programming concepts through hands-on projects and real-world examples</li></ul>

A Complete Beginner’s Guide to Golang Programming and Development

Let Us Go!

Apress Pocket Guides

With dev teams evolving, developers and coders are increasingly tasked with not just the technical elements of their product or project, but also writing about it. Technical Writing for Developers aims to be a swift 'how to' guide on utilising HTML, Markdown and other key technologies like JavaScript and GitHub for document markup and writing, giving quick overviews on key topics and their practical applications for both developers and technical writers, especially those who are involved in a 'Docs as Code' environment. 

We start with a brief overview of technical writing for developers before jumping straight into core technologies, what they are and where it could be used, providing several "hands-on" examples to get you started. These are meant to be concise to give you a taste of each, to give you an idea of where to get started and how each technology can be applied and utilized in your product. 

You Will: 

Utilize key web technologies for technical writing

Apply the basic skills required with real-world code examples with sample documents

Apply these skills into your daily projects and routines 




This Is For:

Developers who already know how to use HTML, JavaScript and Markdown but want to know how to utilize it for writing documentation , as well as Technical Writers, Content Strategists, Product Managers and Marketers looking for a quick entry point to key technologies when it comes to the 'Docs as Code' ecosystem.

Utilizing HTML, JavaScript, Markdown, and GitHub for Writing

Technical Writing for Developers

Künstliche Intelligenz revolutioniert die Webentwicklung. Dieses Buch zeigt Schritt für Schritt, wie Sie mithilfe verschiedener KI-Modelle eine Website vollständig und flexibel entwickeln können. Von der Konzeption über Design, Inhaltserstellung und Tests bis zur Optimierung und Vermarktung - der erfahrene Autor Jens Jacobsen führt Sie praxisnah durch alle Phasen der Website-Erstellung mit KI. Egal ob Einsteiger oder Profi - hier finden Sie wertvolle Tipps und Anleitungen, um im Dialog mit der KI schnell zu überzeugenden Ergebnissen zu kommen. Mit interaktivem KI-Assistenten, Übungen, Fallbeispielen und wertvollen Expertentipps.

Aus dem Inhalt:

Der Fahrplan zum Erfolg - Ziele und Zielgruppen herausfinden 
Die besten Werkzeuge auswählen
Optimale Struktur der Website bestimmen
Ein überzeugendes Design der Website entwickeln
Effizient Inhalte erstellen, die begeistern
Testen &amp; optimieren - immer besser werden
Die Site bekannt machen &amp; verbreiten
Typische Stolperfallen &amp; Quick Wins
Urheberrecht &amp; Datenschutz bei KI
Interaktiver KI-Assistent, Übungen und Fallbeispiele

Konzeption, Umsetzung und Optimierung

Websites entwickeln mit KI

Midas Smart Guides

Marketing ist heute ein zentraler Aspekt für jedes erfolgreiche Unternehmen. Unternehmen benötigen flexible, effektive Mittel, um durch das Management ihrer Beziehungen zu Zielgruppen, Stakeholdern und Wettbewerbern kommerzielle Zugkraft zu erlangen. Sie benötigen effektives Marketing und Branding, das über die Standardformen der Markenorientierung und kommerziellen Interaktion hinausgeht. Neue Marketingmodelle müssen klug denken, um innovative Strategien zu schaffen, die langfristig nachhaltige wirtschaftliche Ziele verfolgen.

Das Buch des Smart Marketing ist ein praktischer, zuverlässiger und prägnanter Titel, der die wichtigsten Marketingprinzipien bietet - anwendbar für jeden, der die finanziellen und kreativen Werte seines Unternehmens verbessern möchte. Es ist ein geradliniger Leitfaden, der unnötige und zeitraubende Praktiken vermeidet. Ein illustratives Handbuch, das Marketingprinzipien und -themen durch visuelle Innovation abdeckt. Eine glaubwürdige Aussage für alle Marketingspezialisten, die versuchen, die relevantesten Strategien aus einem Feld zu finden, das mit unendlich vielen Informationen verflucht ist.

Das Handbuch für effektives Marketing

Das Buch des SMART MARKETING

... für Dummies

Mit SEO bei Google ganz oben landen und für mehr Traffic auf Ihrer Website sorgen Ihre Website ist gerüstet für zahlreiche Besucher, und Sie hoffen auf hohe Umsätze oder viele Interaktionen? Dann ist es Zeit für SEO. Dieses Buch zeigt Ihnen, wie Ihre Website von Suchmaschinen besser gefunden wird und wie Sie bei Google ganz oben landen. Finden Sie die richtigen Suchbegriffe und stimmen Sie Ihre Inhalte darauf ab, optimieren Sie Ihre Website, die Ladezeiten, Texte und Snippets und unterstützen Sie den Google-Crawler beim Erfassen der Seiten. Zahlreiche Beispiele und Anekdoten aus der Praxis sorgen nicht nur für ein gutes Ranking, sondern auch für Spaß beim Lesen. Sie erfahren <ul><li>Wie Suchmaschinen-Optimierung funktioniert</li> <li>Wie Sie Ihre Website für SEO optimieren</li> <li>Welche hilfreichen Tipps und Tricks es rund um das Thema SEO gibt</li> <li>Wie Künstliche Intelligenz Sie bei SEO unterstützen kann</li></ul>

Suchmaschinen-Optimierung für Dummies: SEO einfach erklärt

Suchmaschinen-Optimierung für Dummies

This book is designed to help you master API development using the Django REST Framework (DRF). Written for seasoned developers, this book offers practical, hands-on guidance to becoming an expert in using DRF, providing in-depth coverage of the framework's features and best practices and their application in API development.The book will introduce you to and enable you to grasp advanced DRF topics such as authentication, permissions, throttling, caching, API versioning, and schema generation. Each chapter of the book focuses on a specific topic and introduces a standalone Django application that will ensure a structured and isolated learning experience for you. Real-world examples and step-by-step instructions provide a practical approach to building DRF APIs. The book also aids you in exploring customizing DRF for complex use cases, integrating third-party tools, and writing unit tests for secure, robust APIs. Special attention is given to working with multi-application Django projects, offering conventions to avoid conflicts and ensure clear API documentation.By the end of this book, you will have the skills to build secure, scalable, and maintainable APIs using DRF. Whether you're working on a startup, enterprise project, or personal venture, this book equips you with the knowledge and tools to create efficient, future-proof APIs.What You Will Learn<ul><li>How to manage and structure complex multi-application projects without conflicts, leveraging best practices</li><li>Optimizing API Performance and Implementing advanced techniques like throttling, caching, and efficient query handling to enhance API performance.</li><li>Use versioning, customization, and extensible patterns to create APIs that adapt to evolving business requirements</li></ul>

Simplifying API Development with Django

Django REST APIs Demystified

Designing Web Layouts with Bootstrap 5 will guide you through the creation of responsive web layouts using Bootstrap. It covers foundational topics like HTML, CSS, and JavaScript revision, progressing to more advanced Bootstrap features such as grids, and components as well as integrations with modern front-end tools like React. Bootstrap 5.3 introduces significant updates, making it essential for developers in mastering modern web design techniques. 

Split into three parts, each centered on an increasingly intricate design project, the book starts with a refresher on the main concepts of HTML, CSS and JavaScript before diving into Bootstrap essentials like containers, breakpoints, and the grid system as well as utility classes for styling, typography and images. We then move deeper, looking at web forms, components and deployment techniques. The final project looks at integrating Bootstrap with React exploring modern front-end design, development workflows and best practices. 

You Will:

Learn how to utilize Bootstrap 5.3 to design clean and responsive websites

Understand theessentials of modern front-end development and best practices

Explore how to integrate Bootstrap with React for powerful, professional-quality websites 




Who is it for: 

Web developers looking to master Bootstrap 5.3 and integrate it with modern front-end frameworks like React as well as students who are looking to learn more about responsive web design.

The Art of SXO

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