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This edited collection sees experts across a wide range of academic fields turn their attention to all things Taylor Swift.

Taylor Swift

Culture, Capital, and Critique

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:¿ Additional coverage of data, analytics, and digital/social media, including tracking and measuring success, data privacy, and establishing and monetizing online communities.¿ Discussion of brands in publishing, including niche brands and how to develop them.¿ Coverage of independent publishing and the implications for those involved.¿ Consideration of environmental and sustainability issues and the part played by publishing.¿ Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.¿ Summary of principles of experiential marketing and engaging audiences through direct participation.The techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.This book is supported by e-resources which feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.

How to Market Books

For more than two decades, Marwan Barghouti has been held in an Israeli prison cell, much of that time in total isolation. Yet his voice has never been forgotten. Described by the Economist as 'the world's most important prisoner' and often referred to as Palestine's Mandela, Barghouti remains the most widely supported Palestinian political leader. As a long-standing advocate of peace grounded in justice and equality, he has become an enduring symbol of unity and hope - even from behind bars. Unbroken brings together, for the first time, a powerful and intimate portrait of Barghouti's life and struggle for a free Palestine: private letters to his family, personal writings, correspondence with global public figures, press interviews, public statements and rare personal photographs. This is his story, in his own words. Unsilenced, unbroken.

In Pursuit of Freedom for Palestine

Unbroken

This book offers the first comprehensive sociological analysis of a Pan-Indian Fandom with a transnational footprint.It postulates a sociological definition of 'Fan' and 'Fandom', something lacking in existing literature to date. It also foregrounds a new theory and definition of 'Persona', in addition to substantiating fresh concepts like 'Access Taboo', 'Neutral Reciprocity', 'Diglossic Fan Sociality', 'Numerocracy' and 'Post-Banks'. These concepts and definitions serve to anchor and rejuvenate the Sociology of Fan Cultures, a nascent yet timely field of enquiry. The book revitalizes the Structuralist Tradition in Indian Sociology while also illuminating Fandom through a wealth of new perspectives derived from German Idealism, Symbolic Interactionism, Anthropology of Art and Film Semiotics.This book is an invaluable resource for students and scholars in Sociology, Social Anthropology, Political Sociology, Media Studies, Digital Humanities, Communication Studies, Culture Studies, Film Studies, Performance Studies, Gender Studies, Arts and Aesthetics, and South Asian Studies, giving fresh insights into the evolving dynamics of Fan Cultures in the Digital Age.

Cinema and Fan Culture in the Digital Age

The Elementary Structure of Fandom

Hart Studies in European Criminal Law

Harmful AI-generated Content between Criminal Law and Digital Regulation

Addressing Deepfakes

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology 'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. This is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

A new history of the idea of Europe from Ancient Greece to the present 'A magisterial history, written with great panache, that is both enlightening and deeply readable. A true tour de force - Peter Frankopan What do we talk about when we talk about Europe? Is it defined by geography? Or is it politics, or shared culture? In Europe, award-winning historian Roderick Beaton tells the story of Europe as never before - as the history of an idea, and a collective identity. Since its dramatic birth in ancient Greece, 'Europe' has been defined, and redefined, by its people. Through this powerful lens, and with the narrative drive and scope of a novelist, Beaton deftly surveys Europe's major historical developments: the rise and fall of Rome; the explosion of Christianity; the intellectual ferment of the Renaissance and the Enlightenment; the arrival of Europeans in the Americas; the violent upheavals of the nineteenth and twentieth centuries; and the uncertainties of the present. Throughout, original sources allow the voices of the past, from Tacitus to Thatcher, to speak for themselves. Grappling with the multilayered identities that have always come with being European, Europe places the Europe of today in a long arc of history stretching back more than 2,500 years.

A New History

Europe

For fans of the Legendary Alston Boys, an uproarious contemporary adventure story with a dash of fantasy about two friends who start a non-singing duo, go viral, and become unlikely international rock stars, bringing mindfulness to the middle school masses.At Visalia Middle School, nothing exciting ever happens. For Jason and Sean, eating candy at recess and dreaming of a future filled with fame and fortune is usually the highlight of their day. But when Sean stumbles across a video of a composer’s deliberately silent performance piece, the boys come up with an idea for a musical act that performs non-songs. And when a video of their first concert goes viral, the duo suddenly finds their dreams of stardom coming true—despite their lack of any musical talent.Soon they’re off on a globe-trotting adventure where, with the help of a cockatiel translator and an eleven-year-old talent agent, they unintentionally popularize the concept of quiet mindfulness and discover that fame can be fickle, but friendship is forever.

Gone Viral

Explore 100 concepts and guidelines that are critical to a successful visualization and application of interior design. Richly illustrated and easy to navigate, Universal Principles of Interior Design pairs clear explanations of every topic with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed and ultimately better design decisions. Covering all aspects of interior design, get insight into principles including: <ul><li>Accessibility</li><li>Color Theory</li><li>Ergonomics</li><li>Human-Centered Design</li><li>Movement</li><li>Prototyping</li><li>Sustainability</li><li>Typology</li></ul> The book is&nbsp;organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific challenge or application problem, the principles are also indexed by questions commonly confronting designers. Each principle is presented in a two-page format: <ul><li>The left-hand page contains a succinct definition, a&nbsp;full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.</li><li>The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.</li></ul> This landmark reference is the standard for interior design students, practitioners, and educators, and others who seek to broaden and improve their understanding of and expertise in interior design. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

100 Ways to Develop Innovative Ideas, Enhance Usability, and Design Effective Solutions

Universal Principles of Interior Design

As media landscapes shift, new questions arise over what constitutes a 'narrative text', from graphic novels to twitter accounts, web series and computer games. Siobhan O'Flynn provides a new theoretical framework in which to discuss and analyse this continually evolving area.

Theory, Design, Practice

Mapping Digital Narrativity

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.Der InhaltTypen und Größenklassen von InfluencernWerblicher Einsatz und Wirkung von InfluencernProminente Influencer und Social-Media-StarsAuswahl von Influencern, Kanälen und Content-FormatenCorporate Influencer und Virtuelle InfluencerManagement und Monitoring von Influencer-KampagnenRechtliche Rahmenbedingungen für das Influencer MarketingDie ZielgruppenMarketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer MarketingDer AutorProf. Dr. Karsten Kilian&nbsp;betreibt mit Markenlexikon.com das größte Markenportal im deutschsprachigen Raum und leitet an der Hochschule Würzburg-Schweinfurt den Masterstudiengang Marken- und Medienmanagement. Er gilt als einer der führenden Markenstrategen im deutschsprachigen Raum und berät mittelständische Unternehmen in Markenfragen.

Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll für Ihre Marke werben lassen können

Quick Guide Influencer-Marketing-Management

Makers of the Modern World

Peasants

Taylor Swift

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