Strategic New Product Development for the Global Economy
Strategic New Product Development for the Global Economy
Contenu
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Informations bibliographiques
janvier 2007, Anglais
PALGRAVE MACMILLAN
9780230599383