Focus
Publications
Services
Auteurs
Éditions
Shop
Action newsletter : Abonnez-vous dès maintenant à notre newsletter et bénéficiez de 10 % de réduction sur vos commandes en ligne jusqu’au 8 août 2025. Infos et inscription.
Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

Strategic management analysis of adidas. Conditions in the sports ...

Contenu

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

Informations bibliographiques

décembre 2014, 28 pages, Anglais
GRIN VERLAG
9783656860334

Mots-clés

Autres titres sur ce thème