<p><b>A set of four e-books on engaging social media, marketing strategies and more</b><p>This is a four-publication set called <i>Social Marketing</i>. The collection includes: <i>UnMarketing</i>, the <i>Science of Marketing</i>, <i>Built-in Social</i>, and <i>Engagement Marketing</i>. <i>UnMarketing</i> takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. <i>Built-in Social</i> explores how to transform trust into new business and essential content marketing strategies. The <i>Science of Marketing</i> takes you from e-books to blogging.