Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.

septembre 2021, env. 944 pages, Anglais
Taylor and Francis
978-0-367-55363-0

Autres titres sur ce thème