Service Management and Marketing Principles
Competing in the Service Economy
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
juin 2024, env. 234 pages, Anglais
Taylor and Francis
978-1-03-260370-4
Taylor and Francis
978-1-03-260370-4

