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Nordfält J: Retail Marketing

Retail Marketing

Shopper Behaviour and Retail Management at the Point-of-Purchase

This book analyses Artificial Intelligence (AI) and its impact on sustainability, ethics, security, and society. It provides actionable strategies for eco-friendly AI, navigating legal frameworks, and implementing ethical practices. It examines security challenges from AI misuse, outlining necessary cybersecurity enhancements. Real-world case studies bridge theory and practice. Guidance is provided for aligning AI adoption with societal and environmental goals, promoting responsible AI development for a sustainable future. This comprehensive study of AI begins by looking at AI's role in environmental sustainability, providing actionable strategies for eco-friendly AI development and deployment. This includes understanding the complex relationship between AI and the environment to minimize its footprint and promote AI solutions that contribute to environmental goals. The authors extend into insightful discussion on navigating the intricate legal frameworks and implementing ethical AI practices. This guidance reduces the risk of legal challenges and reputational damage, leading to increased trust and responsible AI development and use. Bridging the gap between theory and practice is another important feature in this book. With real-world case studies, the reader gains practical understanding of how AI is being used in different contexts. This further enhances the accelerated adoption and increased innovation of AI solutions in different fields. This book provides a clear roadmap for responsible and sustainable AI integration, aligning AI initiatives with broader societal objectives.The primary audience for this book includes business leaders, professionals, policymakers, technologists and AI practitioners.

The Blueprint for AI Adoption and Societal Transformation

Transformational and Wellness-Driven Hospitality

Ultra-Luxury Travel

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

Why we need less science and more art in marketing

The Art in Marketing

A Guide to Qualitative Methodologies

Queer and Feminist Research

This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. It demystifies the often ambiguous concept of executive presence (EP), offering a clear, actionable roadmap for professionals at every stage of their leadership journey. Whether you're navigating early career challenges or stepping into senior to C-Suite leadership positions, this book equips you with the tools to lead with confidence and grace.What sets this book apart is its inclusive and visual approach to executive presence. Unlike traditional leadership guides, it addresses the needs of a diverse workforce and explains EP through accessible language and memorable illustrations. It also tackles modern leadership challenges-such as building presence in virtual environments and on social media-while incorporating expert insights from fields like artificial intelligence, personal branding, and visual communication. The structured "Inform, Equip, Empower" framework ensures each chapter delivers practical strategies, reflective exercises, and real-world applications. Written by an executive presence subject matter expert (SME) and a world-renowned opera singer who, together, have built and taught professionals around the world, this book takes the most empowering view of EP to provide readers with tools they can immediately apply.This book is ideal for a wide range of readers: from early-career professionals and business students to high-potential employees and seasoned executives. Sales professionals looking to enhance their influence and anyone seeking to elevate how others perceive their leadership will also find immense value. No matter your background or career stage, this guide empowers you to develop a strong, authentic executive presence in today's dynamic business landscape.

Retail Marketing

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