Retail Marketing and Branding

<p><i>Retail Marketing and Branding, 2nd Edition</i> looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.</p> <p>The second edition of <i>Retail Marketing and Branding</i> includes the following updates:</p> <p>* New and updated case examples</p> <p>* Updated figures and examples throughout</p> <p>* New interviewers with recent experiences</p> <p>* Additional chapters</p>