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The economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retai
Informations bibliographiques
juin 2024, 246 pages, Anglais
Taylor and Francis
978-1-03-283725-3