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Research Methodology and Strategy Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals. Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations. * Provides a solid understanding of interdisciplinary research and analytical methods * Offers clear guidance on the application of data-driven and technology-enabled research methods * Covers qualitative, quantitative and mixed methods research methodologies * Discusses different case study research methods and practices * Describes methods drawn from business, management, economics, and social sciences research * Provides strategies for thesis and journal article writing and publishing * Provides theoretical frameworks and examples for research-practice nexus and improving research impacts Research Methodology and Strategy: Theory and Practice is an invaluable textbook for senior undergraduate, masters, and PhD research students, academic and scientific researchers, and industry professionals who perform research in the course of their work.