Reputation Management
Reputation Management
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Contenu
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Informations bibliographiques
avril 2025, env. 408 Pages, Anglais
Taylor and Francis
978-1-032-57799-9