Relevant Success Factors for the Implementation of Convenience Stores in Germany and their Development in the German Market

Bachelor Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,3, Ingolstadt University of Applied Sciences (THI Business School), course: International Retail Management, language: English, abstract: In Germany’s market many types of retailers exist and are part of peoples’ life. Looking at other continents and countries though, there is one type of retail store which is very common there but can hardly be found in Germany, the convenience store. This thesis is about factors for a successful implementation of convenience stores into the German market and its development so far. By writing this thesis the author tried to work on the relevant aspects of implementing and introducing a new store type to the German market. The author of this work looks at legal aspects, possible customers, infrastructural and geographical aspects as well as suitable store management and planning. Analysing given data and information as well as looking at the current and future development declares how to implement convenience stores into the German market. This thesis results in the fact that at this moment in time (January 2018) convenience stores, which are open 24/7, can almost only exist in cooperation with gas stations in Germany, because of legal restrictions by the federal states. Convenience stores in gas stations are most likely to become an established part of the German retail market in the next years. Even though it being new to Germany and its market the likelihood of this retail store type growing fast in Germany is high and more companies are almost certainly going to establish cooperated convenience store businesses in gas stations around the country.