This edited collection explores how national airlines in postcolonial states operate at the complex intersection of corporate branding, cultural governance, tourism development, and national identity formation.
Informations bibliographiques
août 2025, env. 308 Pages, Anglais
Taylor and Francis
978-1-032-84350-6
Sommaire
Mots-clés
Contenu
This edited collection explores how national airlines in postcolonial states operate at the complex intersection of corporate branding, cultural governance, tourism development, and national identity formation.