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Pay Attention!

How to Listen, Respond, and Profit from Customer Feedback

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<p>Make customer feedback work for your business.</p> <p>Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.</p> <p><i>Pay Attention!</i> paves the way. Your company wins when you:</p> <ul> <li>Understand Customer Expectations</li> <li>Embrace and implement The RATER Factors</li> <li>Define who you are and what you offer</li> <li>Become E.T.D.B.W. (Easy To Do Business With)</li> <li>Connect with your audience in all mediums</li> <li>React appropriately and respond immediately to customer feedback</li> <li>Recover sincerely when things go wrong</li> </ul> <p>All you need is to <i>Pay Attention!</i></p>

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avril 2010, 224 Pages, Anglais
WILEY
9780470627426

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