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Nowadays, single companies are confronted with great difficulties. The progress of the information technology and the distribution of the Internet as well as the changing demand of customers, especially for no-standardised products force them to react immediately.In order to solve these problems, the companies should work on the following aspects:How can they reach the state of flexibility to meet the changing demand? How can they compete within a market with increasing innovations of products and decreasing product life-cycl? How can they acquire the necessary capital, technology and know-how to compete? How is it possible to optimise their corporate structures and achieve synergetic effects?

Uwe Bußmann

Organisational Cultures: Networks, Clusters, Alliances

&lt;p&gt;You’re already familiar with the Xero system and how it feels to be working in the cloud. Now it’s time to expand your knowledge and really get the most out your Xero experience. This In A Day ebook will get you there.&lt;/p&gt; &lt;p&gt;Business decisions aren’t all about data; they’re about gut instinct and courage. But without the data (that you can easily access on the go with your Xero dashboards — on your iPad on a yacht in the Bahamas) you could be making critical decisions blindly. Not only does this ebook help you understand how to generate awesome management information, it also introduces you to tips and tricks that can further assist the processes of your business and provide you with the capacity to grow.&lt;/p&gt; &lt;p&gt;Inside you can take a look at the kinds of useful information you can generate, and how to customise information and reports to your needs. Check out Xero’s online networks and the different add-on solutions available to you and your team. Discover the online networking capabilities of Xero, the cost benefits of using add-ons, and which add-ons might be useful to you and your business. Generate useful information you can use to run your business with &lt;i&gt;Getting the Most Out of Xero In A Day For Dummies&lt;/i&gt;.&lt;/p&gt;

Heather Smith

Getting the Most Out of Xero In A Day For Dummies

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Sonstiges, Note: 1,0, Fachhochschule für öffentliche Verwaltung Nordrhein-Westfalen; Münster, Sprache: Deutsch, Abstract: Zentraler Gegenstand dieser Arbeit ist die entsprechende Untersuchung, inwiefern Cluster in der administrativen Anwendung zurecht eine solch exponierte Stellung einnehmen und in diesem Zusammenhang auftretende Superlative und Lobeshymen („Wunderwaffe“) eine praxis- oder realitätskonforme Legitimität aufweisen. Oder sind sie etwa eine überschätzte Modeerscheinung und lediglich Ausfluss des evidenten Problem- und Handlungsdrucks, dem sich die regionale Wirtschaftsförderung in Anbetracht begrenzter Mittel und Instrumente gegenüber gestellt sieht?Zur Beantwortung dieser Fragestellung liegt nach einem einführenden Kapitel, welches sich genauer damit befasst, auf welche Art und Weise Cluster als wirtschaftsfördernde Maßnahme instrumentalisiert werden, der Fokus dieser Ausarbeitung auf der Bewertung der staatlichen Clusterförderung. Diese erfolgt zunächst auf einer konzeptionellen Grundlage. Dabei werden die Ziele, Möglichkeiten und Grenzen auf einer deskriptiven Basis lediglich kontrastiert, ehe in einem weiteren Unterkapitel der davon weitestgehend losgelöste und mit großen Herausforderungen verbundene Versuch einer systematischen empirischen Evaluation bisheriger Praxisergebnisse vorgenommen wird. Die Grundlage dieser praxisbezogenen Evaluation in Kapitel 3.2 bilden dabei diverse Sekundärquellen, weil eine Auswertung der Primärerhebungen nicht nur wegen des (öffentlich) kaum verfügbaren Datenmaterials nur sehr begrenzt möglich, sondern auch aus Platzgründen im Rahmen dieser Ausarbeitung nicht zu leisten war. Dabei erfolgt eine ausschließliche Betrachtung der kommunalen Wirtschaftsförderung, die per definitionem eine lokale und regional begrenzte Orientierung aufweist. Transregionale Initiativen – wie der bundesstaatliche „Spitzencluster-Wettbewerb“ – bleiben daher bewusst außer Betracht.

Patrick Doedt

Cluster. Wunderwaffe der kommunalen Wirtschaftsförderung

Palgrave Macmillan Studies in Banking and Financial Institutions

This book investigates the main features of the evolution of the co-operative banking model in European countries, using 'country case-study' analysis. Structured in two parts, the first deals with a sample of countries that joined the European Union before 2000; the second part with a sample of newly-admitted European Union member countries.

V. Boscia

A. Carretta

P. Schwizer

Case Studies

Cooperative Banking in Europe

On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.

Susanne Bölke

Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap

OR Essentials

OR, Defence and Security presents eleven papers, originally published in the Journal of the Operational Research Society and the Journal of Simulation, which exemplify important themes and topics in Operational Research (OR), as applied to modern-day defense and security issues. Topics range from frontline OR in a peace-support operation to new developments in combat modelling, and from the logistics of overseas intervention to defence planning at the top level. Also included are examples of applications addressing insurgency and terrorism. Edited by Dr Roger A. Forder, who had a distinguished career in OR in the UK Ministry of Defence, he has also written an authoritative introductory chapter which sets the papers in the context of the global strategic environment as it has evolved since the end of the Cold War. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research in across a range of Operational Research (OR) topics. It brings together some of the best research papers from the esteemed Operational Research Society and its associated journals, also published by Palgrave Macmillan.

R. Forder

OR, Defence and Security

The Academy of International Business

Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.

Gary Cook

Jennifer Johns

The Changing Geography of International Business

&lt;p&gt;'Lee takes the oft cited belief that entrepreneurial endeavour lives and dies by the quality of the networks set in play, and subjects it to a rigorous and sustained analysis. In this he not only provides the reader with an authoritative theoretical and empirical foray into how entrepreneurs can create and sustain different forms of social capital, he does so with a strong sense of how power frames and taints its acquisition and use. Lee¹s book is a valuable contribution to our understanding of how in entrepreneurial activity, as in many walks of life, it is those with already established status who set the agenda by which opportunity and its pursuit is constituted'.&lt;/p&gt;&lt;p&gt;Robin Holt, Professor of Entrepreneurship, Politics and Society, Copenhagen Business School, Denmark&lt;/p&gt;&lt;p&gt;Robert Lee drives forward the agenda of socially-situated cognition research, moving&amp;nbsp;beyond&amp;nbsp;a static model of entrepreneurial cognition and offering instead a dynamic, socially embedded, communication-based perspective. He breaks from the traditional focus on either the individual entrepreneurial agent&amp;nbsp;&lt;i&gt;or&lt;/i&gt;&amp;nbsp;the social and institutional context of entrepreneurship and makes a serious and skilful effort to provide an integrative understanding of the entrepreneur as placed in a complex, relational and ambiguous context. Recognising that entrepreneurship is both cognitive and relational, he plays with the idea of power within legitimacy creation and through this illustrates the ultimately distributed nature of entrepreneurial processes. This book adds to the growing domain of socially-situated entrepreneurial cognition research and will appeal to those interested in understanding the connection between cognition, communication and legitimacy in the context of entrepreneurship.&amp;nbsp;&lt;/p&gt;&lt;p&gt;Jean Clarke, Professor of Entrepreneurship and Organization, Leeds University Business School, University of Leeds, UK&lt;/p&gt;&lt;p&gt;‘In a very welcome contribution to the literature, Robert Lee explores the social capital mobilised by entrepreneurs and develops a communicative action approach that yields important insights into how would-be entrepreneurs achieve legitimacy through navigating the complex web of power and status relations in which they are enmeshed. This book will appeal not only to those interested in entrepreneurship, but also be a valuable reference source for those interested in the workings of social capital’.&lt;/p&gt;&lt;p&gt;Michael Bresnen, Professor of Organisation Studies, Alliance Manchester Business School, University of Manchester, UK&lt;/p&gt;&lt;p&gt;This book presents a novel and intellectually stimulating account of the understudied links between entrepreneurial newcomers’ bridging ties and their networked cognition. With a paucity of research addressing cognitively specific features of networked language and conduct,&amp;nbsp;&lt;i&gt;The Social Capital of Entrepreneurial Newcomers&amp;nbsp;&lt;/i&gt;explores how entrepreneurial newcomers attune their cognition when interacting with high status and powerful vertical bridges. Largely reflecting communication accommodation perspectives, the author theoretically and empirically examines entrepreneurial newcomers’ cognitive ‘convergence’ and ‘divergence’ when bridging.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

Robert Lee

Bridging, Status-power and Cognition

The Social Capital of Entrepreneurial Newcomers

&lt;b&gt;This book provides students guidance on how to deal with the project-based instruction form.&lt;/b&gt;&lt;p&gt; Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to approach the project, how to interact with students in groups, and how to interact with the instructor. The discussion includes many useful examples.&lt;/p&gt;

Harm-Jan Steenhuis

Lawrence Roland

How to Approach, Report, Present, and Learn from Course-Long Projects

Project-Based Learning

With more than 300 million members from over 200 countries and regions, including executives from every Fortune 500 Company, and 22 graphical user interface languages, including Chinese, LinkedIn is the world’s largest social networking site for professionals, the only road to success.&lt;br&gt;To benefit Chinese users LinkedIn added some local features, such as integrating Sina and Tencent Weibo as well as WeChat into its platform, enabling members to easily import contacts into LinkedIn, invite other professionals to join their networks and reach a broader audience with their status updates. &lt;br&gt;This book is for all readers who understand Chinese and are interested in social networks and LinkedIn. It is the only book so far especially written for Chinese users about Chinese version of LinkedIn. In addition to explaining the functionalities and their usage, the author also gives the readers valuable advice for creating their professional profiles (also curricula vitae) effectively, in order to help those who are looking for job opportunity to achieve their goals.

Yinyuan Liu

LinkedIn - The World's Largest Professional Social Network - The Only Road to Success (published in Mandarin)

This book is about the "leadership illusion"; the habit of writers, researchers and leaders, when considering causes of success or failure, to focus mainly on the individual and often the context but rarely both. This book argues that context and individual are inextricably linked and we first must make sense of the context in which leaders operate.

T. Hall

K. Janman

The Importance of Context and Connections

The Leadership Illusion

&lt;p&gt;In present days more and more academics and practitioners are seeking to understand how organizations manage their knowledge and intellectual capital in order to obtain more effective competitive advantages. Taking into account these issues, and in order to answer the concerns expressed by these professionals, this book looks to help them to understand and implement in their organizations effective transfer and management of knowledge strategies. It looks for ways to understand and perceive how organizational HR, individually and as a team, conceptualize, invent, adapt, define and use this knowledge and intellectual capital. The book has a special interest in research on important issues that transcend the boundaries of single academic subjects and managerial functions.&lt;/p&gt; &lt;p&gt;In a modern world, characterized by high levels of competition and complexity, only those organizations which can manage, efficiently, all their assets can survive. Among these the management of knowledge and intellectual assets is a recent and challenging process. Only with human talent organizations can survive. Conscious of these priorities, this book is of great relevance as it looks for ways to understand and perceive how organizational HR, individually and as a team, conceptualize, invent, adapt, define, transfer and use knowledge and intellectual capital. It is, also, very important and with positive implications to practitioners and academics, as it will contribute to a more effective advance and tool of communication in what concerns the understanding of key issues related to the knowledge management and intellectual capital in competitive organizations management all over the world.&lt;/p&gt;

Carolina Machado

J. Paulo Davim

Transfer and Management of Knowledge

‘Group Dynamics’ is a very complex topic. There are various definitions for groups, namely scientific ones and non-scientific ones. This assignment specializes in the scientific definitions. A lot of scientists concern themselves with the formation, the types, and the complexity of groups. However, the views of the scientists differ according to this topic. This assignment investigates the nature of groups as well as the specific form of informal groups. Informal groups have nearly the same nature as formal groups. The differences are demonstrated in the second part of the book.

Group Dynamics: The Nature of Groups as well as Dynamics of Informal Groups and Dysfunctions

Organisational Cultures: Networks, Clusters, Alliances

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