Navigating the Paradoxes of Digital Transformation in the Creative and Cultural Industries

This book focuses on exploring the significant changes driven by digital transformation in the creative and cultural industries. It provides a thorough examination of the paradoxes that emerge as these sectors adopt digital technologies while striving to uphold their core values and identities. Through detailed analysis, case studies, and empirical research, the author addresses the complex challenges and opportunities faced by creative organizations. The book emphasizes the need to consider three key paradoxes: the tension between access and exclusivity, the balance between originality and replication, and the challenge of preserving local identity while pursuing global reach.

Offering a well-rounded view of the challenges, dilemmas, and opportunities brought about by digital transformation, this book incorporates substantial evidence-based material. It will help scholars and researchers better understand the complexities of digital change and its impact on the creative and cultural industries.

Luigi Nasta  is an Assistant Professor of Management at John Cabot University, Rome, Italy. Additionally, he serves as a Research Fellow and Adjunct Professor of Management at Luiss Business School, Rome, Italy, with a focus on research activities within the Creative Industry Competence Center. He also holds the position of Adjunct Professor at Luiss University. He was a visiting researcher in the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology.