Nation Branding in Non-Western Societies
Nation Branding in Non-Western Societies
Projecting India as a ‘Civilisation State’
Contenu
The present work focuses on two concepts: 'nation branding' and 'civilisation state' and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of 'civilisation state,' its association with the strong urge for autonomy, and India's status in global affairs.
Informations bibliographiques
février 2025, env. 232 Pages, Anglais
Taylor and Francis
978-1-032-96900-8