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Multinationals in their Communities

Multinationals in their Communities

A Social Capital Approach to Corporate Citizenship Projects

Contenu

Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.

Informations bibliographiques

mai 2007, 376 pages, Anglais
PALGRAVE MACMILLAN
9780230211056

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