Modern Political Campaigns

Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics. The second edition, updated to include a new chapter on how artificial intelligence impacts campaigns, has been completely revised throughout to provide readers with an up-to-date understanding of how campaigns succeed.