Mobile Social Networking and Computing

This book not only addresses the theoretical aspects of mobile social networking (MSN), but also introduces and categorizes the existing applications related to MSN. The book supplies a multi-disciplinary perspective of MSN and computing that considers the technology, economics, social sciences, and psychology behind MSN. In addition to fundamental theory, it investigates key problems in MSN, including characteristics, inner structural relationship, incentive mechanisms, resource allocating, information diffusion, search, ranking, privacy, trust and reputation, and economic and business models.