Microeconomics, Competition and Strategic Behaviour

Microeconomics with case studies and applications for strategic management and consulting Microeconomics is not applied math – this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management. Content: 1 Microeconomics, competition and strategic behaviour 2 Customer behaviour, products and network effects 3 Decisions under risk and behavioural economics 4 Firms, competition and innovation 5 Firm size, technology and decisions on production 6 Costs, restructuring and M& A 7 Perfect competition, monopoly and competition policy 8 Pricing strategies and price discrimination 9 Strategic decision-making and game theory 10 Strategic competition in oligopoly