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Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study.

Dixon Mark: Media Theory for A Level

Media Theory for A Level

The Essential Revision Guide

Media language 1. Semiotics: Roland Barthes Concept 1: Denotation and connotation Concept 2: The media’s ideological effect2. Structuralism: Claude Lévi-Strauss Concept 1:Binary oppositions Concept 2: Binary oppositions and ideological significance3. Narratology: Tzvetan Todorov Concept 1: The three-act ideal Concept 2: The ideological effects of story structure4. Genre theory: Steve Neale Concept 1: Repetition and difference Concept 2: Industry effects on genre-driven content5. Postmodernism: Jean Baudrillard Key concept: The real and the hyperrealMedia representation 6. Representation: Stuart Hall Concept 1: Media representation processes Concept 2: Stereotypes and power7. Postcolonial theory: Paul Gilroy Concept 1: Racial binaries, otherness and civilisationism Concept 2: The legacy of empire and British identity8. Feminist theory: Liesbet van Zoonen Concept 1: The female body as spectacle Concept 2: Masculinity in the media9. Intersectionality: bell hooks Concept 1: Interconnected oppression Concept 2: hooks’ call to action10. Gender as performance: Judith Butler Concept 1: Gendered identities are constructed through repetition and ritual Concept 2: Gender subversion and gendered hierarchies11. Media and identity: David Gauntlett Concept 1: Traditional and post-traditional media consumption Concept 2: Reflexive identity constructionMedia industries 12. Ownership effects: James Curran and Jean Seaton Concept 1: Media concentration Concept 2: Effects of concentration on media content Concept 3: Diverse ownership creates diverse products13. Regulation: Sonia Livingstone and Peter Lunt Concept 1: Citizen and consumer models of media regulation Concept 2: Regulation in the globalised media age14. The culture industry: David Hesmondhalgh Concept 1: Maximising profits and minimising risks Concept 2: The effects of the internet revolution are difficult to diagnoseMedia audiences 15. Media modelling effects: Albert Bandura Concept 1: Violent behaviours are learned through modelling Concept 2: Audiences copy media modelling16. Cultivation theory: George Gerbner Concept 1: Fear cultivation Concept 2: Media consumption leads audiences to accept mainstream ideologies17. Reception theory: Stuart Hall Concept 1: Encoding and decoding Concept 2: Dominant, negotiated and oppositional decoding18. Fandom: Henry Jenkins Concept 1: Fan appropriation Concept 2: Audience–producer convergence in the digital ageConcept 3: Fans use participatory culture to effect wider social change19. The end of audience: Clay Shirky Concept 1: Everybody makes the media Concept 2: Everyday communities of practiceBibliographyIndex

Complete Annotated Texts

Macbeth: Full Play with Annotations and Key Quotations

Elite Learning

Handwriting Ages 5-7

Counting Workbook Ages 3-5

Reach for the stars with this step-by-step guide to achieving your highest possible performance. In this handbook, Jake Humphrey and the High Performance team build a blueprint for unlocking young excellence, using all their experience interviewing some of the most successful people on the planet. Whether you're a budding entrepreneur, aspiring sports star, or simply want to get the most out of a normal school day, The High Performance Handbook has you covered. Learn how to set goals, make tricky decisions, handle pressure, and clear obstacles, while fighting off self-doubt, anxiety, and imposter syndrome. Providing lessons in self-confidence and self-care, with top tips from people at the top of their game, this book is the go-to guide to becoming a high performer.

The Game Plan for High Performance Every Day, Your Way

The Playbook

<div>This artful and thought-provoking picture book shares the little-known story of the disappearance of the Aral Sea—and the loss of livelihood and biodiversity as fishing villages and ships were left stranded in the desert without water.</div>

The Tale of How the Aral Sea Became the Aral Desert

The Vanishing Sea

Collins Cambridge IGCSE™

Cambridge IGCSE™ Design & Technology Student’s Book

Telling The Time Ages 5-7

Leckie Student Book

Comprehensive Textbook for the Cfe

National 5 English

Celebrate America’s 250th birthday with a vibrant book that combines history, civics, and hands-on activities. Perfect for classrooms, libraries, and families, Happy Birthday America! is an interactive 72-page book designed for children aged 7–11 to explore the pivotal moments and cultural heritage of the United States. The book invites young readers to journey through the American Revolution, the drafting of the Declaration of Independence, and the traditions surrounding July 4th. With hands-on crafts, educational games, and easy-to-follow recipes, children can experience America’s diverse history in exciting ways. The content includes vibrant profiles of key figures, insights into significant landmarks, and a celebration of the cultural contributions from all regions of the country. Ideal for classroom use, school projects, and family activities, Happy Birthday America! is a festive and enriching way to celebrate the United States’ 250th birthday in 2026.

Media Theory for A Level

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