Managing Networks in International Business
Managing Networks in International Business
Contenu
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Informations bibliographiques
janvier 1992, 272 pages, Anglais
Taylor and Francis
978-2-88124-505-3