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Making Innovation Pay

Making Innovation Pay

People Who Turn IP Into Shareholder Value
Publié par:Bruce Berman

Contenu

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

Informations bibliographiques

juin 2006, 288 pages, Anglais
WILEY
9780471792840

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