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In 2018, the fashion world was shocked when Virgil Abloh was appointed as head of menswear for Louis Vuitton. In the brand's 164 year history, he would be the first black designer to serve as Artistic Director. In this brilliant, landmark book about Virgil Abloh, Make It Ours, Robin Givhan charts his surprising path to the top of the fashion world - a story that encompasses so much more than his own journey. This is at once a remarkable biography of the singular, creative force of an icon and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury. With access to Abloh's family, friends, collaborators, contemporaries, and many of the key figures of fashion's present and recent past, Givhan weaves a spellbinding tale of a young man's rise amidst a cultural moment that would upend a century's worth of ideas about luxury and taste. Featuring a cast of fascinating characters ranging from early groundbreaking Black designers like Oswald Boateng to Abloh's mercurial but critical collaborator and mentor, Kanye West, Make It Ours moves seamlessly between high fashion and pop culture in telling the story of how the collision of these worlds irrevocably transformed our desires and beliefs about the essential connections between who we are and what we wear.