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Grewal Dhruv: M: Marketing: 2025 Release
ISE

M: Marketing: 2025 Release ISE

For all those standing at the 80% threshold of their capabilities and who suspect their full potential is within reach, a guide to the oft-hidden paths to reaching one’s utmost capacity and finally breaking through the barriers that hold you back from extraordinary achievement. In Unlocking the Last 20%, celebrated fighter test pilot and AI innovation leader Tucker “Cinco” Hamilton shares the framework that propelled him from high school dropout to commander of the military’s largest flight test organization. Drawing from his myriad experiences flying aircraft, leading combat missions, and pioneering autonomous aircraft systems, Hamilton unveils the crucial mindsets and actions that separate those who merely achieve from those who truly excel. This essential resource delivers actionable strategies for professionals at all career stages seeking to transcend their current performance plateau. Whether you’re an established professional looking to break through career stagnation, or a young graduate building the foundation for future success, gain precise, actionable strategies to: <ul> <li>Develop visualization techniques that program your mind for breakthrough performance</li> <li>Reflect on and help codify your purpose, laying the foundation of what success looks like</li> <li>Identify and eliminate the hidden distractions preventing your final push to excellence</li> <li>Apply the proven resilience framework that transforms setbacks into catalysts for unprecedented growth</li> <li>Leverage collective wisdom and cutting-edge innovation to amplify your individual capabilities</li> <li>Strike the precise balance between ambition and well-being that sustains long-term exceptional performance</li> </ul> This comprehensive guide doesn’t just inspire—it equips you with the practical tools to push beyond perceived limitations, establish meaningful success metrics aligned with your values, and catalyze breakthroughs in every aspect of your life. Through compelling personal narratives and practical insights, Unlocking the Last 20% is a mentor in book form, illustrating how visualization, purpose, preparation, balance, and resilience work in concert to unlock dormant capabilities.

Rising to Greatness through Discipline, Balance, and Resiliency

Unlocking the Last 20%

Building Resilience and Preventing Catastrophes

Integrating AI for Sustainable Disaster Management

An exciting new business ethics textbook that looks at the most pressing contemporary issues including data ethics, technology and equality and diversity.

Modern Business Ethics

If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: how do we really win customers’ hearts and minds? Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don’t just build better products and experiences, you create a far more valuable business. That’s the hidden opportunity most companies miss. Drawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for: <ul> <li>Building brand power into product development, go-to-market, and scaling strategies.</li> <li>Transforming customer experiences to drive differentiation and value.</li> <li>Leading cross-functional teams to maximize product success from the earliest stages.</li> <li>Navigating AI’s impact on branding, customer experience, and product growth.</li> </ul> Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey. Brand is how you win. This book shows you how.

How Tech Products Really Win Hearts and Minds

Brand Power Built In

Own Your Voice, Own Your Story, and Build a Platform that Inspires

Get Loud

Build credibility and make a meaningful impact without chasing followers Valuable and Visible: Redefining Personal Branding By Leading With Impact Over Image&nbsp;offers a revolutionary, service-first approach to personal branding for professionals who want to share their expertise and help others without the self-promotion and vanity metrics of influencer culture. Created by Vanessa Errecarte, who teaches&nbsp;one of&nbsp;the only MBA-level personal branding courses&nbsp;in the United States, this book introduces the proven EPIC Framework that helps readers gain visibility and credibility by serving their audiences rather than chasing fame. The book guides readers through establishing their unique positioning, packaging their knowledge into frameworks and intellectual property, creating consistent and valuable social media content, and cultivating sustainable growth. Readers learn to stop the scroll with the AEIOU method, build websites they own, overcome vulnerability around video content, and implement a simple weekly routine that doesn't lead to burnout.&nbsp;&nbsp;Real success stories that come from professionals like an optometrist, an embryologist, a leadership coach, a reality TV contestant, and more demonstrate how the framework transforms careers across diverse fields. Readers will also discover: <ul> <li>The&nbsp;TRUTH framework and Fab Four question set&nbsp;that positions your expertise in a counterintuitive, novel way that captures attention and establishes authority with your target audience</li> <li>A recycled social strategy that prioritizes consistency and value over algorithm hacks, allowing busy professionals to maintain visibility in just a few hours per week</li> <li>The SERVE script for creating authentic video content that overcomes vulnerability and builds genuine connections without performance anxiety or self-promotion</li> <li>Practical exercises for building owned audiences through websites,&nbsp;text,&nbsp;and email lists rather than renting space on platforms controlled by others</li> <li>Strategic methods for measuring success through impact and professional opportunities rather than follower counts</li> </ul> Perfect for MBA students, graduate students,&nbsp;undergraduate students,&nbsp;academics, researchers, mid-career professionals seeking career advancement,&nbsp;entrepreneurs, leaders, and executives, Valuable and Visible offers an ethical, sustainable alternative to traditional personal branding that&nbsp;leads with impact over image. This book empowers specialized professionals to share breakthrough ideas and build meaningful professional credibility by helping others solve real problems.

Redefining Personal Branding by Leading with Impact Over Image

Valuable and Visible

From the creator of AdviceWithErin, the definitive book on how to use the right words at work—so you can build the career you deserve We’ve all been there: you’re sweating, sitting in front of your laptop, and the interviewer on the screen says, “Tell me about yourself.” You freeze. Is that even a question? What are they expecting from you? What do you say? If that paragraph made your heart beat a little faster, TikTok star, career educator, and “the internet’s big sister” Erin McGoff is here to help. In The Secret Language of Work, McGoff shares her best, customizable scripts for how to communicate in the professional world—word-for-word, exactly what to say during interviews, while negotiating salaries, when you need to set boundaries with co-workers, as you advocate for yourself, and in any sticky situation at the office. With McGoff’s advice, you will master the unwritten rules of work speak that are key to career advancement. Learning how to say the right words, in the right order, in the right way, at the right time, is an art that too few people are taught. Stellar communication is probably the most valuable skill you can possess—and once you know the secret language of work, you will be able to confidently tackle anything your sure-to-be outstanding career presents to you.

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

An eye-opening collection of hands-on strategies for contemporary business leadership In Leading for Tomorrow, a group of accomplished executives, academics, and experts deliver a collection of persuasive, insightful solutions to common and difficult workplace problems. This compilation of essays charts a pathway to an understanding of what it takes to lead people effectively in the modern era. You'll explore the latest leadership styles and strategies, learning how to lead yourself, lead others, and lead organizations. You'll also discover how to harness the principles of self-actualization, manage mental health challenges in yourself and others, and identify the qualities that help you get and stay motivated at work. Inside the book: <ul> <li>Strategies for dealing with fear and anxiety and overcoming the limitations they impose</li> <li>Explorations of the impact and importance of stability, as well as how to create it in your organization</li> <li>Tactics for dealing with significant disagreement in the workplace and how to de-escalate and resolve conflict</li> </ul> Perfect for managers, executives, and other business leaders, Leading for Tomorrow&nbsp;is a can't-miss guide for anyone seeking to improve their ability to lead, inspire, and motivate others.

Unlocking Human Potential in the Era of Continuous Change and Endless Possibility

Leading for Tomorrow

An original discussion of how to find exciting competitive opportunities by reexamining how you do business For decades, business leaders have chased advantage through efficiency, innovation, and scale. But a deeper truth has emerged: no company can thrive in a society that is failing. After World War II, Western democracies invested boldly in trust, fair capitalism, and education-three engines that unleashed prosperity across the free world.&nbsp; Today, those engines are seizing. Trust in institutions has collapsed. Economic fairness is eroding. Education-the foundation of innovation and progress-has become unaffordable and unequal. As democracy falters, the very marketplace that business depends on is destabilizing. The era of societal bankruptcy has arrived. Yet within this crisis lies extraordinary opportunity. In The Future of Competitive Advantage, bestselling author and business futurist Doug Stephens lays out an inspiring new blueprint for succeeding in an age of uncertainty. He reveals how radical trust, fairness in action, and collective intelligence are not soft ideals but hard strategies-the next generation of business superpowers. Stephens argues that by defending democracy, companies will secure their customers, empower their people, and strengthen their brands-creating a future where doing good is not a trade-off, but the ultimate competitive advantage. <ul> <li>A New Lens on Prosperity - Discover the powerful historical connection between trusted democracy, fair capitalism, and universal education-and how these forces once ignited the greatest era of shared prosperity in history.</li> <li>The Warning Signs - Uncover the economic, social, and political currents now eroding these foundations-and the hidden risks they pose to every business sector.</li> <li>The Strategic Opportunity - Learn why today's leaders who actively defend democracy will unlock the next great wave of competitive advantage.</li> <li>The Blueprint for Action - Follow a clear, step-by-step business plan for strengthening democracy while amplifying investor confidence, employee commitment, customer loyalty, and brand integrity.</li> </ul> The Future of Competitive Advantage is more than a book - it's a business plan to save your customers, your company the democracy your business depends on.

A Business Plan to Save Your Customers, Your Company, and Democracy

The Future of Competitive Advantage

A deep dive and exploration into the critical role of the nervous system in conflict resolution and peacebuilding Drawing from neuroscience, social neuropsychology, predictive-processing theory, and decades of applied conflict resolution practice, Wired for Peace: Using 7 Neuroscience-Based Principles to Resolve Conflicts presents a transformational model for understanding why conflict escalates and how sustainable peace is created. Moving beyond traditional communication-skills or mediation-only approaches, this book shows that lasting conflict resolution begins with the autonomic nervous system and the brain's threat-prediction mechanisms. The book illuminates the internal neural architecture that determines how individuals perceive danger, construct narratives, react to stress, and attempt either protection or connection. Authored by Dr. Jeremy Pollack, an organizational psychologist, conflict resolution expert, and founder of Pollack Peacebuilding Systems, the work examines: <ul> <li>How the autonomic nervous system, predictive processing, and neuroplasticity shape threat perception, emotional reactivity, and conflict escalation.</li> <li>Why conventional modalities such as facilitated dialogue, communication training, leadership coaching, or mediation often fail unless underlying neural dysregulation is addressed.</li> <li>How internal conflict, interpersonal conflict, group conflict, and organizational conflict share the same evolutionary and neurobiological foundations.</li> <li>The real organizational costs of dysregulated systems, including culture erosion, burnout, turnover, chronic mistrust, and impaired decision-making.</li> <li>A complete, research-grounded, multi-chapter framework for building more resilient individuals, teams, organizations, and communities through the science of safety, prediction, and connection.</li> </ul> Wired for Peace is essential reading for anyone who is experiencing persistent conflict in their lives and looking to get to the root of the problem, as well as community and organizational leaders, conflict resolution practitioners, and coaches to add tools to their conflict management toolbox.

Using 7 Neuroscience-Based Principles to Resolve Conflicts

Wired for Peace

The Little Book of Las Vegas is a compact celebration of one of the world's most dazzling cities. Packed with fascinating facts, evocative quotes and fun trivia, it beautifully captures the spirit, spectacle and strangeness of this extraordinary desert destination. "Sin City" is celebrated for its unparalleled luxury and world-class entertainment, but there's so much more to discover. Explore the origins of iconic landmarks, meet the colourful characters who shaped the city and uncover the stories behind the neon lights and showbiz sparkle. Whether you're drawn to Vegas's glamorous past, its high-stakes present or its outrageous charm, this book offers a whirlwind tour of one of the most extraordinary places on Earth. Perfect as a gift, souvenir or keepsake, this is Vegas - bold, bright and brilliant. Sample Content: "Las Vegas is the only place I know where money really talks - it says, Goodbye." Frank Sinatra "The night before I left Las Vegas, I walked out in the desert to look at the moon. There was a jewelled city on the horizon, spires rising in the night, but the jewels were diadems of electric and the spires were the neon of signs ten stories high." Norman Mailer, An American Dream: A Novel, 2013 Las Vegas isn't just the entertainment capital of the world - it's also the wedding capital, hosting more than 70,000 "I do"s every year. Want to tie the knot dressed as aliens? Sealed with a kiss in a pink Cadillac? No problem. Vegas does weddings like it does everything else - fast, flashy and full of flair. With 24/7 chapels, drive-through vows and zero red tape, getting hitched in Vegas is part romance, part spectacle and 100% unforgettable!

The Little Book of Las Vegas

How to lead people from survival to success

Beyond Words

M: Marketing: 2025 Release ISE

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