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Everything you need to know but probably don't - yet

The Science of Racism

"There are more digital pieces of data than stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing our minds, they also become more and more powerful at controlling it-enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters, Columbia Business School professor Sandra Matz offers a fascinating insider perspective on the art and data-driven science of psychological targeting. By relating her own personal story of growing up in a small village-where few aspects of life remain truly private-to her groundbreaking research in computational psychology, Matz reveals how Big Data offers insights into the most intimate aspects of our psyche and how these insights empower external influence over the choices we make. Filled with Ted-Talk-like explanations and real-life examples from Matz's research and consulting work, Mindmasters paints a nuanced picture of the power of psychological targeting. Like nosy neighbors, it can be creepy, manipulative, and downright harmful-with scandals like Cambridge Analytica being merely the tip of the iceberg. Yet, like any tight-knit, supportive village community, it also holds enormous potential to help us live healthier and happier lives-for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game in a way that empowers us to take back control and ask more of our personal data. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used-for good and for ill-and how we can gain more control and power over the data that define us"--

The Data-Driven Science of Predicting and Changing Human Behavior

Mindmasters

Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.

Improve Product and Service Design and Enhance Your UX Research

User Research

Cut through the hype with this essential guide for any business professional looking to improve their organization's efficiency through technology.

Use Technology to Improve Your Business

The Practical Guide to Digital Transformation

"Discover the groundbreaking Direction Dependence Analysis (DDA), a powerful statistical method that enhances traditional regression and structural modeling by evaluating causal direction between variables. This book offers formal DDA methodologies, real-world applications, and introduces userfriendly DDA software for effective data analysis"--

Foundations and Statistical Methods

Direction Dependence Analysis

Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.

Gain the Confidence You Need to Succeed

Data and AI Skills

Coach your organization for data-driven change and condition it to attain excellence in its data capabilities, mindset and performance with this guide for data leaders.

How Data Leadership Can Drive Stronger Organizational Performance

Data Excellence

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