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Promotion de Pâques : Jusqu’au 30.4.2025, profitez d'une réduction de 20 % sur les produits suivants. Code: NEST25
International Marketing

International Marketing

Strategy and Theory

Contenu

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Informations bibliographiques

juin 2025, env. 512 pages, Anglais
Taylor and Francis
978-1-032-58369-3

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