Innovation and Creativity in Tourism, Business and Social Sciences

<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">This book is the second volume of the proceedings of the 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Focusing on &ldquo;Innovation and Creativity in Tourism, Business and Social Sciences,&rdquo; the conference was held from September 3 to 5, 2024, in Naxos, Greece. The book showcases the latest research on tourism business, technology, and the social sciences and presents a critical academic discourse on&nbsp;ICT adoption in the social sciences, regional development; sustainability and tourism experience; smart and sustainable practices;&nbsp;innovations in museum interpretation and collections management; emerging and disruptive technologies; gaming, gamification and augmented reality, and other topical aspects in business and the social sciences.</span></p> <p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">The book discusses these digital transformation processes from various standpoints, including its effect on the&nbsp;social sciences combined with specific forms of tourism. The impact of digitalization encourages the emergence of new digital products and services based on the principle of flexibility.&nbsp;The book focuses on the knowledge economy and the &ldquo;smart destinations&rdquo; concepts and highlights new modes of tourism management and development, while further chapters address emerging technologies, such as the Internet of Things, AI, big data, and robotics in a range of tourism practices.</span></p>