Independent Luxury
Independent Luxury
The Four Innovation Strategies To Endure In The Consolidation Jungle
Contenu
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Informations bibliographiques
juillet 2015, 268 pages, Anglais
PALGRAVE MACMILLAN
9781137481467